AWB today launched a website specifically designed to help growers navigate through the marketing options that will confront them during the next harvest.
provides growers with a 2014-15 GrainPlan™ guide that explains the options available to meet the needs of individual growers.
AWB has supported the Guide with the services of a network of Farm Marketers across the wheat production areas of Australia.
The new website, quite separate from the AWB corporate site, offers access to this season’s pre-harvest prices, flexibility to extend pricing over 15 months and provision for protection against production shortfalls
AWB has created the website with interactive navigation that will help growers decide which product is “right for them” and which will assist in coping with the price volatility expected to dominate the upcoming harvest marketing environment.
The tool is provided at a time when cash prices for grain may not be the best option for many growers.
AWB National Marketing Manager Matthew Smith said: “The GrainPlan™ tool will help growers draw on a range of marketing products that offer immediate cash or managed options that offer a mix of deferred cash options that include pools.”
“The interactive tool was supported by a hard copy GrainPlan™ marketing guide that could be downloaded from the AWB’s GrainPlan™ site,” Mr Smith said.
Both versions of the GrainPlan™ were created with a number of grower objectives in mind.
“We want to help growers build profitable businesses that are solid enough to be left to subsequent generations with confidence,” Mr Smith said.
“If growers know we are working with them towards those shared objectives then they will likely access an even wider range of our products and services.
“Returning growers will be the driving force behind the win/win philosophy for which GrainPlain™ was created,” Mr Smith said.
Media contact: Peter McBride 03 9268 7362 or 0417 662 451