A commitment to delivering quality wheat on time, to specification has enabled AWB Limited to export over one million tonnes of wheat to Korea for the first time in a 12 month period.
In welcoming its Korean customers to Australia to celebrate the “Magic Million”, AWB Chairman Mr Trevor Flugge, said AWB placed great importance on establishing a strong supply commitment with major customers.
In 1985, AWB delivered its first cargo of Australian wheat to Korea – 3,000 tonnes. Since this first shipment Australia’s market share has continued to increase significantly, reaching over one million tonnes last year or 40% of the Korean market.
“AWB is placed in a position where we can provide a high quality product at competitive rates, this has helped to successfully develop a strong relationship with Korean millers over the past 16 years,” Mr Flugge said.
“Australian wheat is predominantly used in the noodle sector in the Korean market with instant noodles consuming the largest volume of AWB sales,” said Mr Flugge.
AWB is currently working with Western Australian growers to continue the long-term supply of Australian Soft wheat for the Korean market.
AWB ships three grades of Australian wheat to South Korea, including Australian Hard 11.5%, Australian Standard White (noodle blend) and Australian Soft.
AWB aims to continue to provide wheats that are suitable for noodle flour, soft flours and new bread wheats amongst others. Australian Hard wheat is mostly used for the specialty dry noodles and Soft wheat is for snackfoods such as biscuits and cakes.
There are eight flour milling companies in Korea, which operate 11 flour mills and a representative from each of these mills attended the Magic Million celebration in Queensland over the weekend.
AWB is looking forward to continuing this profitable relationship and being able to provide Korean millers with a specialised high quality product combined with strong technical support.
For further information contact Alana Wastle on (03) 9209 2555 or 0407 310 250.