Exports of Noodle wheat to Japan for the coming year have been secured following the signing of a supply agreement in Tokyo.
The agreement between AWB Limited and the Japan Food Agency (JFA) sets a minimum target with AWB expecting sales of more than 900,000 of premium quality Noodle wheat this calendar year.
Mr Lindberg and AWB Chairman Trevor Flugge were in Japan for the contract negotiations. The agreement was signed by Mr Flugge and Mr Nakagawa of the Japan Food Agency.
AWB Limited Chief Executive Andrew Lindberg said the long term relationship between Australian wheat growers and Japanese consumers was cemented in the yearly agreements.
"The value of the consistent supply of high quality Noodle wheat is clearly demonstrated in the agreement between AWB and Japan Food Agency,” Mr Lindberg said.
“Each year Australian wheat growers, through their company AWB Limited, supply a unique blend of Noodle wheat and Australian Premium White wheat for the manufacture of premium quality udon noodles”
Mr Lindberg said that to maintain the price premiums Australian growers had to continue to provide consistent quality and supply to Japan.
Western Australia’s difficult harvest last season saw a decline in Noodle wheat receivals and AWB used its strategic carryover of Noodle wheat to maintain the required consistency. For 2001, it will be necessary for noodle wheat sowings to rebound in order for AWB to meet JFA’s 2002 requirements
“The industry as a whole cannot afford to be complacent about this,” Mr Lindberg said.
“This market is very valuable to WA growers and AWB and the industry must continue to invest in new varieties to make sure our Noodle wheat quality and production meets the needs of our Japanese customers.”
AWB will also supply around 200,000 tonnes of high quality Prime Hard wheat from Eastern Australia for Ramen noodle production.
For more information please contact Paul Ryan – AWB Limited Public Affairs. Telephone 03 9209 2098, 0408 347 282.