“Two Middle Eastern seminars have further strengthened AWB’s wheat sales potential,” AWB International Marketing Manager for the Middle East, Todd Lees, said today.
Mr Lees said AWB Limited had recently held two seminars in the Middle East to reinforce goodwill and further strengthen the long-term relationship with Emirates Flour and Animal Feed Factory in Abu Dhabi and Oman Flour Mills Co in Muscat.
“The seminars were a big success and we are confident the two mills will continue to trade solely with Australia,” Mr Lees said.
“AWB has had an exclusive supply relationship with Emirates Flour and Animal Feed Factory since 1978 and they are extremely impressed with the continued quality of Australian white wheat,” he said.
“All people who attended the seminars gave quality feedback about the quality of flours derived from the use of Australian wheat and I feel confident the long standing loyalty to AWB will continue.”
AWB recently conducted a one-day baking seminar at Emirates Flour and Animal Feed Factory to promote the different uses of Australian wheat.
Brian Lavery, a contracted baking specialist, for AWB demonstrated the importance of flour quality in the baking process and ingredient functionality and correct practical baking techniques.
A similar seminar was also held at Oman Flour Mills Co with the consistent theme of “Partners in Quality”. This theme was used to combine the quality link between AWB’s supply of Australian white wheat, Oman Flour Mill’s flour products and the production of quality baked end-products.
Oman Flour Mill management were impressed with the seminar and a number of significant business opportunities stemmed from the attendance of potential customers
The baking seminars were strongly supported by the Australian Government, with representatives from the Victorian and South Australian Government offices attending both seminars.
Southern Australian wheat grades, from South Australia and Victoria, are most prominently supplied to the Middle East with Hard Wheat, Premium White Wheat and APW the preferred products.
The purpose for the support of Emirates Flour and Animal Feed Factory and Oman Flour Mills Co was a gesture of AWB’s ongoing technical support and after sale service of Australian wheat products.
AWB believes after sales service is critical in its reinforcement of strong commitment to highly valued customers and on going supply relationships.
For further information contact Alana Wastle on (03) 9209 2555 or 0407 310 250.