Australian wheat quality experts have just returned from a successful collaboration in Beijing, which has presented golden opportunities for Australian wheat exports, which will ultimately benefit Australian wheat growers.
The seminar was designed to increase China’s awareness of the Australian wheat and the attributes and benefits of the quality of Australian wheat.
Representatives from AWB Limited’s Melbourne and Hong Kong offices, BRI Australia, SARDI, the Victorian Dryland Institute of Agriculture, and WA Department of Agriculture hosted the seminar, and all delivered a clear message on the advantages of Australian wheat.
Dr. Ken Quail, BRI Australia, organised the seminar and said that it was an integral step in a larger three-year GRDC funded project aimed at increasing the awareness of industry and customers about the importance of wheat quality.
“It is envisaged that the seminar will improve the Chinese understanding of Australian wheat quality, and will offer greater opportunities for exports of Australian wheat to this market,” Dr Quail said.
“A unique feature of this seminar was that it wasn’t all one-way traffic, with Chinese representatives giving presentations on Chinese wheat quality and flour milling and food manufacturer needs. These presentations, plus those given on regional wheat breeding in China are invaluable in understanding where export opportunities exist for Australia,” Dr Quail said.
Over 110 participants attended the first two days of the seminar, which covered topics such as international and regional trade, quality profile of Australian and Chinese wheat, quality advantages of Australian wheat, end product and Chinese industry requirements.
AWB Regional Director for North Asia, Dennis Ma, said the range of Australian industry speakers delivered a clear message to our customers of how Australian wheat can fit into their production lines.
“Recognising the value of Australian wheat is very important due to the changes in buying patterns by the Chinese,” Mr Ma said.
“Imports were once dominated by large contracts to the government Chinese Grain Bureau. However, today the burgeoning joint venture mills are the buyers of Australian wheat and they are prepared to pay for quality and service.
“This seminar was very successful and showcased Australian wheat, and this is very important in a market which is rapidly growing and is continually focused on quality.
“Dr Quail is to be congratulated on bringing together a group of Australian industry personnel to promote Australian wheat,” Mr Ma said.
A third day of the seminar focused on breeding and wheat quality selection. A further 80 scientists and industry personnel attended this day where methods for identifying quality were highlighted, accompanied by demonstrations from instrument manufacturers.
For further information contact:
Alana Wastle, AWB Limited, on (03) 9209 2555 or 0407 310 250.
Dr Ken Quail, BRI Australia, on (02) 9888 9600.