| ||Middle East bakery managers in Bordertown|| ||
AWB Limited has brought four Middle East bakers to Bordertown today as part of an Australian tour to promote the use of Australian wheat.
The four bakery managers have come to Australia to broaden their industry skills and learn about the different uses of Australian wheat as part of the AWB grains and baking industry orientation program. The visit demonstrates AWB’s commitment to looking after its key customers and promoting the use of Australian wheat.
AWB Account Manager for the Middle East, Todd Lees, said, “AWB had recently held two seminars in the Middle East to reinforce goodwill and further strengthen the long-term relationship with Emirates Flour and Animal Feed Factory in Abu Dhabi.”
The bakery managers are customers of Emirates Flour and Animal Feed Factory and they will be visiting the Morning Loaf bakery in Bordertown and a local wheat farm.
“We want to show our international customers our specialised baking techniques and end products. We will also be giving them the opportunity to see their preferred wheat varieties in the ground,” said Mr Lees.
“AWB has been the major supplier for Emirates Flour and Animal Feed Factory since 1978 and they are extremely impressed with the consistent quality of Australian white wheat,” he said.
Southern Australian wheat grades, from South Australia and Victoria, are most prominently supplied to the Middle East with Hard Wheat, Premium White Wheat and APW the preferred products.
During the bakery managers’ time in Australia, they will be attending the Regency Institute of TAFE in Adelaide to learn more about bread and cake baking techniques.
AWB believes ongoing technical support and after sales service plays a critical role in maintaining a strong commitment to highly valued customers and on going supply relationships.