AWB Limited will expand its sales and marketing network in Asia as part of an ongoing effort to get closer to its customers and create further value for the company, AWB’s Chief Executive Andrew Lindberg said today.
Mr Lindberg said the plans include the creation of a central base in Hong Kong, with two new Asian offices – one in Singapore and one in Ho Chi Minh City, Vietnam - to serve its key Asian markets.
The enhanced Asia network will be managed by Greg Harvey in the new position of Director – Asia, who will be responsible for all AWB's business in the region. Mr Harvey will relocate to the Hong Kong office from Melbourne early in 2002.
“This is part of a plan to ramp-up the level of service AWB provides to our Asian based customers, and in turn, create more opportunity and value from markets in the region,” said Mr Lindberg.
“We believe it will lead to even stronger relationships with new and existing Asian customers, to be reflected in increased market share, higher premiums for Australian wheat and more opportunities for other business ventures,” said Mr Lindberg.
He said from March 1 2002, AWB’s Hong Kong office will become the central management hub for all business in Asia, with its reach extending across the sub-continent to Pakistan.
AWB will retain its office in Tokyo, where it has maintained a strong and successful presence for the past 30 years. Like the Singapore and Ho Chi Minh City offices, the Tokyo office will report directly to Hong Kong.
“With Hong Kong becoming the central hub for our entire Asian network, our three other Asian-based offices will work as spokes off that hub to drive business in the region,” said Mr Lindberg.
“These changes really highlight AWB’s commitment to our Asian customers, as we are putting a new base and experienced staff right on the front line.
"It is also about value for our growers and shareholders, as we will be able to better meet customers needs and be well positioned to capitalise on future opportunities in the region," said Mr Lindberg.