In coup for the Australian durum industry, AWB Limited has made a significant market breakthrough with the first-time sale of durum wheat to Grand Molini – Italy’s largest mill.
AWB Limited General Manager International Sales and Marketing, Michael Long, said the sale followed lengthy communication with the Italian buyers, and the positive result was an indication of the growing reputation of Australian durum in the Italian market.
“AWB regards this as a the first step in what we hope will be a long, fruitful relationship with Italy’s biggest miller, which imports about 1.5 million tonnes of wheat and durum each year.”
Grand Molini Chief Executive Officer Antonio Costato said his company was happy with its first deal with AWB, and said the door was now open for further sales in the future.
“We are sure that the opportunities of business will be many in the future, and I see Australian durum to come into Italy more or less regularly every year,” Mr Costato said.
“I see also possible room for the import of milling wheat as well,” Mr Costato said.
Mr Long said the sale of durum would help add further strength to price estimates for durum grades in AWB’s National Pool, at a time when they were already at historically high levels
The Grand Molini success follows recent positive developments for the Australian durum industry, including key sales by AWB to South Africa and South America, and the formation of a national durum steering committee, chaired by Mr Long.
“Like the sale to Grand Molini, our recent breakthroughs in South Africa and South America were made for the first time, and along with ongoing effort to expand our presence in traditional markets, these new markets help build a strong platform for the future of the industry,” Mr Long said.
“The other good news for growers has been the formation of the National Durum Steering Committee, and the commitment by AWB to invest $150,000 across the next three years to create a national body to drive the industry forward.
“Australia currently exports about 500,000 tonnes of durum each year, and we are confident that with industry cooperation, this figure could be significantly increased.”