AWB Limited has strengthened relationships with important Australian wheat customers in South East Asian, during a three day AWB forum in Bali.
The inaugural Wheat Forum 2002 has brought together more than 80 flour milling representatives from South East Asia, as well as flour and milling experts from around the world.
AWB Limited Managing Director Andrew Lindberg said the aim of the forum was to promote the benefits of Australian wheat to key customers in the region, to whom AWB exports approximately five million tonnes of wheat annually.
“AWB provides a branded, quality wheat product that is designed to meet the specific end use requirements of our customers,” Mr Lindberg said.
“Our customers appreciate that, and it allows us to successfully compete with heavily subsidised exports from other countries.
“This forum is about assisting those customer in getting the most from AWB wheat products, and providing them a raft of support services, ranging from technical milling support, to trade finance, risk management and chartering advice,” said Mr Lindberg.
Mr Lindberg, who is attending the forum in Indonesia with AWB Chairman Brendan Stewart, said the event had received an extremely positive response from customers from countries such as the Philippines, Thailand, Malaysia, Singapore, Indonesia itself and representatives for Vietnam.
He said the forum would significantly help further strengthen the AWB brand internationally.
“One of the major assets for Australian wheat growers is the reputation and quality brand that has been established for their product over many years,” Mr Lindberg said.
“For our customers, the internationally branded AWB Australian White Wheat means reliability and stability of supply, dependability of the support that backs the product, as well as the long standing a hospitable relationships that have been established around it,” he said.
For further information contact Ryan McKinlay (03) 9209 2324 or 0408 347 282