AWB Limited is set to significantly expand its presence in rural and regional Australia, Chief Executive Andrew Lindberg announced today.
Mr Lindberg said AWB would be doubling its regional staff numbers and increasing the number of its area offices to 28, spread across 14 new Business Regions throughout Australia’s wheatbelt.
“The changes are part of a major upgrade to AWB’s Grower Services network aimed at boosting the services available in rural and regional Australia to better meet the needs of our grain growers,” Mr Lindberg said.
“AWB recognises growers are the key to our business, and as a result, this is one of the most significant business investments we have ever made.
“By putting more staff at the front line we will provide a more personalised and tailored service, which will meet growers’ individual business needs through a broadened range of more competitive services.
“This means growers will experience an even more visible AWB, with more points of contact and a service that will be both responsive and proactive in addressing their business needs.”
Mr Lindberg said the changes also reflected AWB’s commitment to maximise grower returns through effective and innovative management of the single desk marketing system
“This is all about servicing the needs of not only our grower shareholders, but just as importantly, our grower suppliers,” Mr Lindberg said.
Mr Lindberg said the expanded network will include the appointment of 14 highly skilled Regional Managers, who will provide a more targeted and localised service on behalf of AWB.
Future appointments will include specialists in a range of areas, such as financial and risk management products and services.
As part of the expanded network, Mr Lindberg also announced the appointment of three regional Grower Relations Managers, based in Perth, Adelaide and Tamworth, who will be responsible for addressing major issues impacting on AWB’s relationship with individual growers and their representative bodies.
“We are committed to exceeding the expectations of growers, by understanding their commercial needs and being front of mind as their business partner of choice,” Mr Lindberg said.
“It also maintains our position as Australia’s number one grain financier and marketing organisation.”
Mr Lindberg said the new look Grower Services Division will be in place by June 2002, in what will be a seamless transition.