AWB Limited General Manager International Sales and Marketing, Michael Long, has been appointed to the council of the peak international grain representative body, Grain and Feed Trade Association (GAFTA).
Based in London, GAFTA is the only worldwide trade organisation for the grain and feed industry, and has more than 860 members in 80 countries.
Its main aims are to promote free trade and protect the interests of its members, to establish the uniform trade documents for commercial use – particularly contract forms - and to provide facilities for the settlement of disputes by arbitration.
Mr Long’s appointment makes him the first Australian representative on the GAFTA council, and builds on the already strong international presence of AWB Limited, on behalf of Australian wheat growers, in the international grains trade.
“It gives AWB and the Australian grain industry a voice on the council, and puts us closer to European policy issues that relate to world grain trade,” he said.
“GAFTA also serves as a strong educational base on key trade issues, and more involvement in that aspect augurs well for the future of our grain industry.”
Mr Long was appointed to his current position within AWB in November 2001, after rejoining the company in 2000 as the Regional Manager for Africa and Europe.
He previously worked for the old Australian Wheat Board from 1993 to 1996 in Account Management roles on the Middle East / Europe / African desk. He was also the manager of the London and Egypt offices.
Mr Long is Chairman of the National Durum Steering Committee, formed last year to develop a new national focus for the Australian durum industry, and is also a participant in the Australian Rural Leadership Program.