Growers seeking an insight into AWB operations, and an improved understanding of the domestic and global issues impacting their business returns, are encouraged to attend the 2004 AWB National Pool Forums in August.
General Manager AWB International, Sarah Scales, said four AWB National Pool forums were being held this year, in Morawa and Esperance in WA, Wagga Wagga in NSW and Cummins in SA.
“These events are part of an concerted effort to provide growers the opportunity to get a real behind the scenes look at the operation of AWB and the National Pool, and the feedback from those who have participated has been overwhelmingly positive,” Ms Scales said.
“It is important that growers understand how the AWB National Pool works for them, and they will really get no better opportunity to see this than by attending these forums,” Ms Scales said.
Participants will hear from AWB specialists in risk management, international sales and marketing, supply chain, chartering and pool management, as well as from international customers of their wheat.
“The forum will focus on some real bottom line issues for growers, such as world markets, global supply and demand trends, price risk management, crop shaping and new wheat varieties,” Ms Scales said.
“Growers will also have the opportunity to hear from and speak directly to some of the people who are buying their wheat, which will provide some first hand customer feedback.
“Members of AWB’s international sales and marketing team will also present case studies on Australian wheat markets such as Sudan, and how we have grown Australian wheat sales to that market from nothing seven years ago, to about 700,000 tonnes,” Ms Scales said.
Participants will also see first hand how their wheat is turned into “dough” (and then noodles and bread) by AWB’s customers, and how wheat quality and type influences crucial milling factors such as extraction rates, dough consistency and flour colour.
Growers can register their interest to attend by contacting their local AWB office, or the AWB Grower Services Centre on 1800 054 433. Growers can also register online now.
AWB National Pool Forums 2004
Morawa (WA) Morawa Hall Tuesday, August 10
Esperance (WA) Esperance Civic Centre Thursday, August 12
Wagga Wagga (NSW) Charles Sturt University Wednesday, August 18
Cummins (SA) Cummins Institute Friday, August 20