International customers of AWB Limited get more than just wheat when they negotiate a purchase - they get a back-up service that is the best in the world.
Behind the scenes AWB Limited employs a team of seven technicians who spend their time getting their hands dirty and helping AWB's customers get the most out of their relationship with Australian wheat.
Dr Nasir Azudin is the Manager of Global Technical Services for AWB and along with the technical team they work toward producing quality wheat for existing customers and target markets.
The team consists of two miller advisors, two wheat quality advisors, a product development advisor, a cereal chemist and Dr Azudin, the global technician.
AWB export tonnages have continually increased over the past three years with over 18 millions tonnes sold to international customers last year.
AWB’s marketing strategy is based on forming strong relationships with overseas customers.
“As AWB technicians, we travel the globe teaching millers how to get the best possible results from all varieties of Australian wheat,” said Dr Azudin.
“We work hard to develop methods that will ensure the product and quality is consistent with what the customer wants. This helps their profitability, which helps our marketing team extract greater premiums for Australian wheat,” said Dr Azudin.
Agrifood Technology is a branch of AWB Limited that provides detailed information about milling yield, compositional breakdown of flours and strength of doughs. Customers are then able to determine the suitability of their grain to particular end products.
“The high milling quality of Australian wheat assures its value in the world market. Being able to provide customers with information as to the suitability of this wheat to particular processing techniques and end products is of enormous value,” said Dr Azudin.
AWB’s technical team ensures Australian wheat is at the quality needed to sell to international customers. A major aspect of the role provided by the team is developing relationships with international customers by supplying consistent quality products and continual technical support.
Each harvest, Dr Auzdin and his team evaluates the quality of the crop at every port zone, collating information about the crop and matches stocks to their target markets.
The technicians then consider blending options for markets or individual customers and give advice on milling options for their specific needs.
“It is important to monitor new and developing markets and we work toward educating customers on the specific advantages of Australian wheat,” Dr Azudin said.
“We educate millers in new and developing markets through work shops, demonstrations, group seminars, one on one explanations and by working with individual mills and milling associations.”
Customers from around the world come to Agrifood in Werribee where they experiment with Australian wheat varieties and are shown methods of gaining the best outcomes from the flour and end products.
Training courses are available for new customers and existing clients to establish new and more efficient ways of milling Australian wheat.
As new varieties are developed, the technicians consider each market’s specific requirements and work toward matching the possible wheat varieties to the needs of those markets.
For further information contact Alana Wastle on (03) 9209 2555 or 0407 310 250.